About Us

Animal testing is still being practiced by makeup retailers. Learning this highly unethical practice, Glenna Goh, a strong advocate for animal rights, believes that beauty does not have to come at the expense of innocent animals. In 2021, Glenna Goh and four like-minded individuals came together to embark on this journey to launch our very own makeup brand, Causemetics. The brand name conveys a message of relishing beauty (“Cosmetics”) at a good cause (“Cause”). 

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for cruelty-free makeup brands to offer a range of ethical makeup products. 

Today, our dedication to Causemetics as a force for good is stronger than ever. With a growing demand for non-animal tested makeup, we aim to fulfil this market gap while inspiring makeup lovers to shop cruelty-free. We believe in exploring the universe of beauty without harming animals and are forever firm against animal testing.

We never compromise when it comes to protecting animals, and neither should you. Together, we can make change happen, it’s in our hands.